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Whether you call it “dynamic digital signage”, narrowcasting”, digital in-store merchandising” or “digital out of home”, it’s the fastest growing segment of the digital design industry. And, DMG offers complete, turnkey design solutions for multiple applications.
New types of displays and experiential design are being used in any business that’s looking to increase visibility and attract more attention in an in-store or non-traditional marketing channel.
The DMG design team is aiding our customers in various public retail environments with untapped potential to impact shopping behavior. Currently, we have applications within financial institution, retail sites, transportation complexes, conference centers and sports/concert arenas.
Add to that our work in corporate communications media and you have the full spectrum of design. Digital messaging to an internal corporate system can include important and necessary information to your employees during work hours—changes in company policy, new regulations, the roll-out of a new product or service, any information that needs to be distributed to all employees. Its quick, efficient, and cost effective.
At DMG our design philosophy begins with a deep understanding of our client’s history and where they are going so we can design for them a singularly unique experience or a network of design that aids in sales and marketing.
Our approach is a blend of digital media, light and sound with leading-edge imaging technologies, conforming to the structures and forms being designed by our client’s architectural team. Our goal is to create a holistic design for corporate lobbies, retail space, sports/entertainment venues and hospitality spaces.
We also believe “green” design. As a part of our design and build plan we include “green” technologies where possible and a cost-benefit analysis of our integrated solutions and their on-going operational costs. A project has to achieve its communications goals, but there must be a balance between achieving that cost and upfront and ongoing costs.
DMG also blends what we do internally with world class award winning brand and experiential design firms when necessary. Acting as executive producer and project manager we bring together the best of the best to achieve cost efficient design on time and on budget. |
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