Digital Signage

We’re always working behind the signs to support your efforts

DMG is a systems engineering company that is focused on achieving the best solutions for our customers.  Our internal staff is comprised of expert broadcast and AV engineers, and our sales team is made up of experienced consultants who can provide their customers with needs assessments.

We can handle all the day-to-day network operations for you – planning, engineering, installation, content development and routine maintenance.  If you’ve got in-house resources, DMG will provide everything you need to manage your own network – including hands-on training and technical support.

Where Dynamic Digital Signage is Being Used

Dynamic digital signage is being used in any business that’s looking to increase visibility and attract more attention in an underutilized marketing channel. Also, it is found in any retail environment with untapped potential to impact shopping behavior. Currently, there are applications within financial institution, retail sites, transportation complexes, conference centers and sports/concert arenas.

Whether you call it “dynamic digital signage”, narrowcasting”, digital in-store merchandising” or “electronic billboards”, it’s the fastest growing segment of the digital display industry.  And, DMG can offer you complete, turnkey digital signage solutions for multiple applications.

Benefits of a Digital Signage Network

Messages delivered via a digital signage network are dynamic, with the capability of displaying complex graphics and videos to garner lots of attention.

Communications via this network can be rapidly deployed system-wide, by store or by aisle.

Marketing campaigns will have an immediacy that saves both time and money versus print campaigns; regional and store-specific conditions such as customer demographics, localized news, promotions and education content can be leveraged.

A digital signage network can be centrally monitored, ensuring that system-wide, brand compliant messages are deployed.  This is a distinct advantage over the slow delivery of messages via static signage.  And, you have the ability to make timely changes to messages in response to changing products and services, or to promotional, consumer and environmental-related factors.

What are the applications?

Branding – Market a new product, direct large numbers of people into your facility, generate interest in products or just announce the latest deals to walk-in or drive-by customers to generate additional sales.  Dynamic digital signage is more effective than standard point of purchase solutions, delivering greater ROI at the point where three out of four purchase decisions are made. 

Advertising – As an advertising medium, digital signage delivers efficient messages, as compared to mass media advertising.  It’s directed at customers and potential customers already in the store or facility.  System-enabled technology correlates the message to its sales impact, and lag time between consumer exposure to a message and place of purchase is eliminated.

Delivery of the right message to the right customer at the right time greatly impacts the shopping experience.  This is accomplished through segmenting customers and day-parting message delivery.  And, when all is said and done, you can measure the impact of the message on your customers.  In addition, if your digital signage network is either partially or totally advertiser-funded, you can rest assured that it will be up and running 24/7 – and producing revenue.

Corporate Communications – Use your digital signage network to include important and necessary information to your employees during work hours.  Advise them of changes in policy, new regulations or any information that needs to be distributed to all employees.